Wednesday, December 3, 2008

The Birth of a Professional Blog by Terry Philpott

The 3 main ingredients needed to build a successful professional blog are the ability to supply quality content, the need to develop and maintain a base of loyal readers, and offering quality products.

Working together these 3 components can create a steady and significant online income for the right individual.

What does it take to for an aspiring internet marketer to create and maintain a money making blog such as this?

Let's take a look at the 3 key components needed to be a successful professional blogger:

Quality Content

The origin of any popular blog is the quality of content posted to it. Whether your posts are shocking, interesting, or informative, you need to gain the attention and then the approval of new visitors with content that appeals to them. By doing so you've increase the chances of them returning. Another important aspect of your content appeal is its ability to motivate visitors to recommend your site to others. This 'viral' effect will help boost traffic to your blog and hopefully the recommendations will continue to spiral upward from that point forward.

Maintaining Reader Loyalty

First and foremost the content of the blog must remain consistent with the original theme or purpose for which the site was created. To deviate from the original purpose of the blog would create confusion and disillusionment amongst the readers. This would eventually lead to a decrease in the subscription base.

The content now needs to supply ongoing value to readers. The heart and soul of any blog is the ability to provide useful, thought provoking, entertaining, insightful, or informative content to its readers. Failure to provide this will reduce the reader's loyalty or discourage them from further recommending your blog to others.

Quality Products

Now that you're maintaining reader loyalty and attracting a growing subscriber base we can make a couple assumptions here.

1) Your readers have an interest in the theme upon which your blog is based

2) You command a certain respect from your readers pertaining to your knowledge of the blog's subject matter.

It is at this point that you can passively start to make recommendations to your readers on particular products that would fit their needs or interest.

The way you introduce your passive promoting is up to you. It can be in the form of a post that reviews a particular product, a post where the subject may naturally lead into a product referral, or even banner ads.

Take caution here not to crowd your blog with advertisements or hammer your readers with sales pitches. Remember they originally subscribed just for your content and not to be sold anything.

In order to build a successful professional blog you'll need to maintain your consistency with the reader base. Continue to supply them with the content they desire while offering to them helpful products using a soft sell approach. You've worked too hard to gain their loyalty just to drive them away with your 'overselling' them!

T.J Philpott is an author and Internet entrepreneur based out of North Carolina.

For more information on succeeding in blog marketing and to receive a free guide that demonstrates how to find both profitable markets and products visit:

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Thursday, November 6, 2008

Ebook - Build a Bestselling Format by Angela Booth

Want to write an ebook? Ebooks sell well online; you can even build an entire home business on a single ebook. Here's how to ensure your ebook sells, when you build a bestselling format.

1. Focus -- Your Ebook Must Have a Slant

The more tightly you can focus your ebook, the better it will sell. Let's look at some examples.

"Beauty" is too wide a focus. If you're not a celebrity, an ebook with such a broad focus is unlikely to sell. However, "Instant Acne Cure" is a sharp focus, and if you deliver on the promise, this ebook will sell.

Similarly, "fix your PC" is too wide a focus. "Optimize your PC: Windows XP Under the Hood" is tightly focused. This ebook should sell well for years to come.

It's worth spending time to get your focus exactly right. If you want to get your ebook written and selling within a month, spend the first four weeks thinking about your focus. Yes, it's that important.

Here's another way to think about your focus: it's a way of targeting exactly those readers who MUST buy your ebook, as soon as they learn of its existence. With a sharp focus, you know without a doubt that your ebook will sell.

2. Promise and Deliver

Now you've got your focus, realize that the focus implies a promises, or several promises to your reader. I read many ebooks which although competent, never fulfilled the promise. This is sad, because had the ebooks fulfilled the promises they made, they would sell many thousands of copies over many years.

Make a list of the promises your focus implies.

Now turn that list into ebook chapters. This is the simplest way of outlining your ebook. It shows you exactly what to include, and what to leave out.

I've seen way too many ebooks which include information which is totally irrelevant. A history of your topic is rarely relevant, yet many ebooks include a history.

Remember that ebooks are meant to be read on the screen. They're short. If your ebook is over 100 pages, take a close look. Are you delivering on promises, or just waffling to increase the page count?

3. Evergreen Content Sells for Years: Ensure Your Content Is Timeless

Finally, bestselling formats are evergreen. The information is useful not just this year, but for years to come.

Let's look at our two examples.

"Instant Acne Cure" -- this will sell for decades. With an updated edition every couple of years, this ebook will bring you a steady income.

"Optimize your PC: Windows XP Under the Hood" will also sell for years. There are millions of PCs running Windows XP. Businesses and home users are wedded to this operating system; this kind of book will be a gold mine for you.

Want more? You can learn more about how to make great money writing and selling ebooks? Angela Booth's bestseller "Write and Sell an eBook: Every Writer's Quick-Action Guide To Writing Ebooks" at shows you how to develop a great new career.

For free weekly writing tips sent to your Inbox, subscribe to Angela's Fab Freelance Writing Ezine at and receive "Write And Sell Your Writing: The Power-Write Report" immediately.

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Tuesday, November 4, 2008

How to Write eBooks and Sell eBooks Online by Dr. Kingsley Modozie

An eBook is an electronic version of paper format book. These days, people that can write an eBook about an interesting topic are opportune to make huge sums of money online selling it. The pros of writing an eBook are numerous, some of them are:

1. You won't have to print them out in large quantities.
2. You will be able to sell it both online and offline, depending on the way you want it to be sold.
3. You will have the opportunity to be promoted by affiliates without doing any marketing.
4. It requires small capital to set up.
5. You won't have to spend money to register it.

You don't have to be a professional writer in order to successfully write and launch your eBook. The best way to write an interesting eBook people will love to buy is to write on the topic you are much familiar with. Let's say for an example, if you know how one can be able to cure his acne by the application of natural ways through easy to follow step by step tips or if you can write an eBook on how one can be able to lose weight. Just think about anything you know much about that would be helpful to others.

How to choose a topic
An intelligent tip I will add to this article is "how to" guides. "How to" is a very popular title on what people search everyday to discover the solution of their problem. Do thorough researches to see whether people are searching for the niche you hope to exploit. When writing your eBook, it may be within the range of 50 to 1000 pages. Try as much as you could to add helpful tips you know will be helpful to the reader. Arrange it according to table of contents and write on those contents. If possible include diagrams in order to illustrate what you are writing about. Now, let me say if you are writing about "how to fix satellite tv" without the help of a technician, you can add the directions in a diagram form to give the reader a better understanding of what you have in mind. You don't have to be a computer artist to put up a good looking diagram; you can seek the help of one that's good in drawing to assist you in making a nice diagram.

Furthermore, after you've finished writing the eBook, type it into your computer, proofread it, upload it into a pdf format and make sure it's arranged well. You will need a website and a sales-page in order to start selling your eBook. Write a sales-letter on how your eBook would be helpful to the reader if he buys. When you are through with the setting up of your website and uploading the sales-letter in it, the next step is to find a marketing technique, get a payment processor and also make affiliates aware of your products. I recommend you use clickbank as a payment processor. After signing up and submitting your product to clickbank's marketplace, find marketing forums and tell affiliates to promote your product.

7 Day eBook is an ebook which contains all the complete guides you need to successfully write and publish your own ebook in as little as 7 days even if you don't know how to start. See it for yourself at

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Wednesday, October 29, 2008

Traffic Generation - 3 Reasons How Articles Generate Traffic by Janet B. Cole

What if you could generate between 300 and 500 visitors per day to your website or squeeze page? What difference would that make to your bottom line? And further, what if you could convert those visitors to subscribers by, say, 40 percent? Well, you can do this with articles. If you create a regular number of articles per week and submit them online to the reputable article directories, over a short period of time, you can witness a massive increase in your traffic.

So how can you increase your traffic to your site?

1. The most powerful way to generate good, quality traffic to your website every single day is to create articles. If you create articles with compelling headlines, informative content and inspirational bios, then you, too, will soon begin to improve the visitor numbers and subscriber numbers to your site.

2. At the moment, I create a minimum of 10 articles per day. That's 50 articles per week and over 200 over a period of one month. If you follow the same technique for the next 60 days, then you, too, will generate massive traffic.

3. You do not have to create 10 articles per day if that proves to be difficult for you. What I would suggest is that you start with two or three articles per day. You must be consistent. You must write every day for five days of the week, and you must create informative and inspirational articles.

4. It is vitally important that you submit your articles to article directories that will get read by customers, e-zine owners and website owners alike. These three categories of readers must read your articles in order for you to get traffic to your site. The single reader is looking for information about your specific topic. The website owner is looking for content for their website, and the e-zine owner is looking for content for his newsletter. One of the better article directories is EZines. If you type in "e-zines" into your web browser, you will come up with the name and website address. You should register and begin to submit all your articles to this particular article directory.

5. Make a list of several other article directories with which you will use for your article submission. If you can ensure that these article directories have a page rank of a minimum of 3, then your articles should be read again by readers, e-zine owners and website owners.

Do you want to learn more about article writing to build your list?

Download my free ebook here: Traffic Generation

Janet B Cole is a powerful coach and online mentor. She has over 400 articles in print and has published several ebooks.

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